Inspiration, Discipline, Risk, Humility

The path the hustler's project must follow, using the visual metaphor of a modern rifle round.

Letterpress printed on 32# Lettra stock.

Prints available starting at $35


Design your project to cut through apathy and reach those who will appreciate it, but realize that once it's in the world, its success and failure are no longer yours. Temperature, dew point, and Earth's rotation affect a bullet's flight as much as the shooter's intention...

-Joey Roth