A print that captures my approach to design: giving form to objects and then clearing a path for them to enter the world.
Letterpress printed on 32# Lettra stock.
San Francisco, CA-based industrial designer Joey Roth finds a new way to talk about his two-pronged tactic of "giving form to objects and then clearing a path for them to enter the world." The simple diagram, originally appearing in the hustler-themed first issue of 48 Hour Magazine, breaks down three archetypes—charlatan, martyr, and hustler—according to design and marketing efforts, or what Roth calls "work" and "talk."
- Cool Hunting, July 2010
Level frames are made from Maple or Walnut sourced from FSC-certified, sustainably-harvested American forests. Learn more about our frames here.