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Charlatan, Martyr, Hustler

A print that captures my approach to design: giving form to objects and then clearing a path for them to enter the world.

Letterpress printed on 32# Lettra stock.

Prints available starting at $35

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San Francisco, CA-based industrial designer Joey Roth finds a new way to talk about his two-pronged tactic of "giving form to objects and then clearing a path for them to enter the world." The simple diagram, originally appearing in the hustler-themed first issue of 48 Hour Magazine, breaks down three archetypes—charlatan, martyr, and hustler—according to design and marketing efforts, or what Roth calls "work" and "talk."

- Cool Hunting, July 2010

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