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Grind/Dream

Infographic: The Grinders Vs. The Dreamers

Letterpress printed on 32# Lettra stock

Prints available starting at $35

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This poster is inspired by my developing realization that the most valuable tool anyone has is their grind—represented in the poster as steps carved into an incline. I'm not talking about the daily grind: doing work you don't like or care about. By grind I mean a combination of work ethic and improvised strategy that becomes a daily ritual and ensures progression or improvement over time, regardless of an individual day or even week's outcome.

Dreaming about reaching the same goal is easier and faster in the beginning, but doesn't provide the same ritualized framework. The more a dream is exposed to reality, the more it needs this framework—grind.

-Joey Roth

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