Choose the Perfect Frame

A Frame for Every Piece of Art in Your Life

Profile color is one of the distinctive features we notice when looking at a frame, and the right one can complement the artwork perfectly. We've grouped our profiles into three classic collections to make it easier for you to decide.

The Rustic Collection

By definition, rustic style relies on warm, homey design elements that are a little rough around the edges, but in a uniquely charming and welcoming way. With rich natural textures, these frames are the perfect home for nature and travel photos, as well as large artwork of any kind.

Rustic Black Picture Frame. Lancaster Black Picture Frame

Weathered Black

Rustic and weathered grey picture frame

Weathered Grey

rustic and weathered natural picture frame. Custom frames online.

Weathered Natural

The Classic Collection

With three styles to add a decadent pop of silver or gold to any room, a classic profile complements your artwork with a little bit of shine. When framing your diploma, or something with sentimental value like a wedding photo, these eye-catching profiles will add extra charm.

Academie black picture frame. Diploma picture frame.

Academie Black

Gold picture frame

Academie Gold

Silver Picture Frame

Academie Silver

If you're in need of framing recommendations, or would like to have some one-on-one help with a style decision, don't hesitate to chat with us!

The Alloy Collection

Inspired by mixed metals, these frames feature an angled metallic face and brushed wood sides. A perfect transitional style that will fit in with industrial, modern, or rustic decor.

Mercury custom picture frame. Online custom frame.


Soft Gold custom picture frame. Custom frame online.

Soft Gold

Nickel Custom Picture Frame. Online custom framing.


Choose from any of these custom frames for your favorite photos too! Framing a photo has never been easier. Simply upload an image from your phone, choose a frame style and we'll ship you a museum-quality framed photo within 1-2 weeks.

The Kota Collection

A range of rich furniture-finish stains on a refined fine wood grain makes Kota versatile for all types of art and interior styles.

Kota Black - Custom picture frame profile

Kota Black

Kota Walnut - Custom picture frame profile

Kota Walnut

Kota Cherry - Custom picture frame profile

Kota Cherry

Kota Pecan - Custom picture frame profile

Kota Pecan

Modern Metals

These sleek and modern frames with a polished finish complement a wide array of art and decor styles.

Arctic silver custom frame. Online framing

Arctic Silver

Sahara Gold custom frame

Sahara Gold

The Natural Collection

Five styles with perfect balance to bring out the best in any photo. These styles are currently available in our tabletop frames.

Slate black picture frame. Online framing

Slate Black

Cloud gray picture frame

Cloud Gray

Hazelnut Picture Frame


Sandstone picture frame


Espresso picture frame


Our unique frame builder is useful tool that can help you visualize different frame styles. Give it a go below!

It's still not even close. @levelframes is still the absolute best / fastest / cheapest way to frame a thing. Seriously."

Still Can't Decide?

Continue with the rest of this guide to give you some additional guidance on what style and colors to go for.

We've compiled a quick list of things to consider when you're choosing a frame color to best suit the art you're looking to frame. To summarize:

1) What is the medium of art you're framing?
2) What is your focal point?
3) What is your current decor style?

1) What is the Medium of Art?

Medium refers to the different types of materials used in the art process. Any material can be used as a medium, here are the most common types you’ll run into:

Posters, Prints, & Photographs

Because of their diversity in subject matter and affordability, posters and prints are a crowd favorite when it comes to purchasing wall art. Never let your poster go bare on a wall because you couldn’t decide on which color frame to choose - aim for a color that’s already used in the piece. Struggling to decide if you should add a mat? We provide some insight here: choosing the right frame and mat combos.

Black and white photos are generally accompanied by black and white frames. Frames for colored photos, much like prints, should ideally complement the dominant colors in the photo.

Paintings and Drawings

Traditional works such as charcoal, pastel, and watercolor go well with modest natural wood frames. Our natural gallery and rustic profiles show off the wood's grain beautifully which lends itself to a more unrefined, approachable feel.

2) What Are You Trying to Emphasize

Determining the focal point of an artwork is often a subjective task, so you as the art enthusiast should determine what you want the eyes to focus on. You can call out specific elements, tones and emotions by utilizing opposing subject and frame colors.

You can also manipulate the mood of your subject simply by changing the color of the frame.

3) What is your Interior and Decor Style?

The location and hanging placement of your artwork is just as meaningful as its accompanying frame. Decide where you would like your art to reside. If you’re selling the work this may remain a mystery but if you’re responsible for its final resting spot, you don’t want it to look out of place.

If your gallery comes in the form of a residential home then it will come down to your current surroundings, style and personal taste. Modern, industrial, and contemporary homes pair well with white or black frames. In rustic, vintage, and bohemian dwellings, natural wood tones would look right at home. Don't be afraid to match your frame color with existing furniture you may have to create a cohesive space with various complementary features. Just reach out if you'd like us to match a specific shade from your room and we'll see track down any frames that'll fit. Or learn more about our Online framing service here.