Five to Frame: Joey Roth

Letterpress Posters for anyone inspired by the creative process

In 2010, Joey Roth burst onto the scene with Charlatan, Martyr, Hustler, the first poster in what became a series of limited-edition, letterpress prints documenting the creative process.

Charlatan, Martyr, Hustler by Joey Roth

His evocative designs speak to the route one takes from initial inspiration all the way through launching something, resonating with artists, designers, entrepreneurs and makers around the world.

In our Five to Frame series, we highlight frame-worthy artwork that just may perfectly complement the walls at your home or work. Discover the five prints below, and explore all the ways to custom frame them in this first installment of the series.


Charlatan, Martyr, Hustler by Joey Roth, custom framed artwork by Level Frames

Charlatan, Martyr, Hustler

A print that captures Joey's approach to design: giving form to objects and then clearing a path for them to enter the world.


Inspiration, Discipline, Risk, Humility by Joey Roth, custom framed by Level Frames

Inspiration, Discipline, Risk, Humility

The path the hustler's project must follow, using the visual metaphor of a modern rifle round.


Beginner, Expert, Master by Joey Roth custom framed by Level FramesBeginner, Expert, Master

True mastery kills the ego


Grind / Dream art print by Joey Roth custom framed by Level Frames

Grind / Dream

Infographic: The Grinders Vs. The Dreamers.



Well-rounded/Obsessed art print by Joey Roth custom framed by Level Frames

Well-rounded/Obsessed

The two states of being Well-Rounded and Obsessed


Letterpress Prints

Posters are printed by Dependable Letterpress on 32# Lettra text weight stock, a warm, white paper with a soft, fabric-like feel.

When you purchase a framed version of any print, Level Frames will purchase it directly from the artist on your behalf and hand-crafted a custom frame to fit. Skip the separate trip to the custom frame shop and see why custom framing online is easier. Your final piece of framed artwork ships right to your door, and comes ready to hang.

Learn more and keep up with Joey's latest endeavors on Twitter or Instagram.