Online Framing 101

Custom frame photos, artwork and more without the hassle

Custom framing has been around for centuries. What's different today is that we can make the experience more convenient and affordable by bringing everything online.

Below are some of the most common questions we get about online custom framing.

What Can You Frame?

Our specialty is anything based on paper. If you have a poster, art print or photograph, we'll help you get it framed. We also do quite a bit of canvas by special request, along with unique items such as jerseys, record albums and other memorabilia.

posters and prints to custom frame

To print and frame a photo, get started by uploading your image file and selecting a print size. We use professional, top-of-the-line Epson and Canon printers equipped with 10-12 color archival pigment inks to ensure excellent color performance and the best print-quality for your photos.

Here's some more info on how we make sure your framed photos turn out perfectly.

Do I need to send my items to you?

Nope. Once you provide the width and height of your artwork from edge-to-edge and select a frame style, we can handcraft the frame to fit and ship it straight to you with instructions for mounting the art when it arrives. This means a faster turnaround time and that you don't need to pack up your artwork or make a trip to FedEx.

Framing at home is a 10-15 minute DIY project per frame, here'a quick preview:

If you have many items to frame or find it more convenient, simply select the In Studio Framing option. We'll send you packaging and a shipping label (free of charge) for sending your artwork to us, and send it back framed and ready to hang.

Who makes the frames?

We have two framing studios, one on the East Coast and one out West. Between the two locations, we have decades of combined custom framing and fine art printing experience.

Each custom frame is handmade to order using all wood profiles and archival, conservation-grade materials. We're delivering museum quality frames in days not weeks, and at almost half the price you would pay in a high-end custom frame shop.

museum quality framing materials

How long does it take?

The majority of orders that contain DIY frames and framed photos will arrive at your door within one week. Allow an additional week or so on framed artist prints and framed record albums (if we need to acquire the artwork or record first), or if you are sending your artwork in to us for framing.

If you have a specific deadline, just note it in the Special Instructions field at checkout and we will do our best to accommodate.

Which frame style should I choose?

This is the fun part. One of the best things about custom framing online is that you can visualize the final result and try on different frame colors and styles to see what looks best.

When you are framing a poster, print or photo with Level, you can upload a preview image of the item and see it inside the frame as you customize. Our "Golden Ratio" button suggests a frame width and mat size that should work well based on the dimensions of your artwork.

As far as what to choose, go with the style that compliments the artwork and looks right to your eye. Use our "Get Feedback" button to share your frame choices with someone (or us!) to get a second opinion.

What happens if I my frame arrives damaged or does not fit my artwork?

If your frame shows up with any defects, does not fit your artwork or you’re not completely satisfied, just let us know at and we will make it right.

Our goal is to help you on your next framing project and many more to come. You can read verified customer reviews to get a sense of the experience people are having and our commitment to making your walls look amazing.

Can I see how the frames are made?

We love giving behind-the-scenes access to our framing methods. Each frame is literally made specifically for you and your artwork - a process that takes 30 to 45 minutes per frame, but we've condensed it into a two minute video. Enjoy!

Ok, so why should I frame online?

You do have choices when it comes to framing. With standard size, ready-made frames you might find on the shelves in a store, you are limited in terms of frame style and quality. A custom frame shop can deliver the variety of styles and gallery-quality materials, but you will end up paying more to cover the retail overhead, and it can take several shop visits across weeks or even months to complete a project.

Online custom framing is a great choice if you want to save time and money without sacrificing on quality and craftsmanship. Give Level a try on and finally frame that poster that's been rolled up in a tube under your bed for ages, or on an amazing photo wasting away on your phone's camera roll.

Life is better when you are surrounded with more art and special photos of your favorite people, moments and memories. Happy framing!

Sign up for $15 off your first order and see how easy it is to frame with Level

Sign Up