Common Questions About Framing

This October 2nd will mark the second anniversary of our launch. We are just getting started.

Many people are still under the impression that framing requires trekking back and forth to the mall or custom frame shop, stressing out over an overwhelming number of choices, and paying inflated prices. To shed more light on online custom framing and help you get more treasured items up on the wall, below are answers to a few of the questions we’ve been asked most frequently over the last two years.

What can you frame?

Art prints and posters, along with photos that you upload for us to print, are squarely in our wheelhouse. But we can handle virtually anything you might otherwise think of bringing to the custom frame shop.

We’ve framed a great deal of canvas artwork, diplomas and certificates, maps, wedding programs, invitations and other announcements, completed jigsaw puzzles, vinyl records, tapestries and fabrics, playbills, programs and tickets, comic books, trading cards, newspaper and magazine articles, jerseys and more.

The only limitation we run up against is size, since shipping a finished frame above certain dimensions gets quite tricky and expensive (see our guide to framing oversize prints and photos).

Do I send artwork to you, or do you send the empty frame to me?

If you are uploading a photo for us to print and frame or purchasing framed artwork, each frame will arrive complete and ready to hang.

For posters, prints and photos already in your possession, you can customize a frame online which we will build and ship to you within a few days with instructions for inserting the artwork on your own when it arrives (a quick 5-15 minute DIY project).

If you prefer that we frame the items for you at our framing studio, contact us about sending in your artwork. In select cities we offer complimentary art pick-up by messenger. Just get in touch if you are unsure about which option is right for you.

How much do your frames cost?

Every frame we make is unique, hand-crafted to fit your artwork or photo. Since each one is different, the price will depend on its size as well as the matting and glaze that you select. We’ve designed our framing interface to be dynamic and show the exact price of each option once you provide the dimensions of your artwork.

In general, prices range from under $50 to frame a 5” x 7” print to around $200 for a 24” x 36” poster with 2” of matting.

That's way more than the frame I saw at Ikea!

Given the custom nature of the product and the premium materials we use, our frames will be more expensive than most off the shelf, ready-made frames you may see elsewhere online or in a craft store. What we are offering is the same (or better) quality than a high-end custom frame shop at around half the price.

A well-made custom frame should be made exclusively from archival, acid-free materials in order to look great, last for decades and protect your artwork from fading and other damage. Watch out for cheap frames that may literally fall apart at the joints or cause artwork to turn yellow over time.

How do I decide on the frame style?

A good rule of thumb is that the frame should complement the artwork, but much of that is subjective. We've created tools for you to visualize the frame from multiple angles and find what looks best to you. We're also building intelligence into the frame customization experience:

The 'Golden Ratio' button will calculate the ideal mat width based on the aspect ratio of your artwork dimensions. But if you have any questions, need advice on how to frame something or are looking for an option that you don't see on the site, we are a click away and standing by to help.

What are the matting and glaze options?

Adding a mat to your frame is a nice way to protect and enhance your artwork. It will provide some separation between the artwork and the glaze, while also creating the border of space that draws the eye into the picture.

We frame with 6-ply, acid-free, museum grade matboards from Crescent due to their aesthetic and archival qualities. Off-white is classic and works with almost anything, but you can also select black matting or contact us with special color requests.

For the glaze, we use acrylic (instead of traditional glass which can shatter) due to its light weight, strength and level of clarity. Here's a quick overview:

An optically pure, framers grade acrylic. A fine choice for most photos, posters and prints provided you avoid hanging in direct sunlight.

UV Protection
Blocks 100% of Ultraviolet (UV) rays, preventing fading of paper-based artwork. A good choice if you plan to display the frame in a brightly lit room, or need the artwork to last more than a decade without any noticeable fading.

Blocks out 99% of UV rays and has a subtle matte finish that cuts down on reflections from surrounding light sources. Ideal for unhindered viewing of the artwork, though you may notice a minute loss in sharpness due to the matte coating.

What happens if my frame arrives and does not fit my artwork?

If any questions or issues come up after your frame arrives, please let us know as soon as possible. If the frame is not what you ordered or comes with any defects in craftsmanship, we will replace it immediately. Our goal is to make sure you are completely satisfied with each and every order.

Where can I see photos of your frames?

We showcase photos of our frames and materials across the website, but have found that actual customer photos provide even better examples of custom framing projects completed with Level. Our goal is your satisfaction and pride over the final artwork displayed on the wall, and nothing makes us happier than seeing people hit this target and then share with the world. Have a look at these Level Frames in the wild.

Let's make your walls look amazing!


Whether it's a limited-edition print, kids artwork, or your own photos, Level Frames can help you custom frame it online. Join today for exclusive rewards:

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